Welcome to my jewelry haven! I’m Denise Knox, the passionate owner and curator behind this sparkling collection. My love for jewelry began in my childhood summers, spent at my grandfather’s fine jewelry store in Memphis, TN. Those formative experiences ignited a spark in me, inspiring a dream to create a collection of beautiful, affordable jewelry that everyone can enjoy.

In the 1980s, while working as a flight attendant for Southwest Airlines, I channeled this passion into a flourishing side business. Between flights, I would buy and sell jewelry to my co-workers, and what started as a small endeavor soon transformed into something much bigger. My home-based business grew, leading to the opening of a charming storefront in the picturesque town of Fairhope, Alabama.

Each piece in my collection is crafted with care and reflects the same dedication and joy that fueled my journey. Thank you for visiting, and I hope you find something as special as the journey that brought it to you!